![]() ![]() ![]() Drama and Cannon had the all of the marketing power of a record label and provided artists, both established acts and up-and-comers, an immediate platform. Drama, real name Tyree Cinque Simmons, formed the legendary Gangsta Grillz empire alongside Don Cannon, which is responsible for some of hip-hop’s most iconic mixtapes: Jeezy’s Trap or Die, Lil Wayne’s legendary Dedication series, and, notably, Pharrell’s In My Mind: Prequel. In the mid-2000s, DJ Drama became one of the most sought after mixtape DJs in America.
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